If you are trying to make the case for your organization to begin targeting the Hispanic market, here is some data from the U.S. Census Bureau which may help you:

• The average size of households defined as Mexican is 4.1. There are 3.2 members in all households surveyed by the Census. If you sell packaged goods, this means Hispanic households will need to buy more of your product.

• Half of Mexican households own the home where they live. If you’re in real estate, the other 50% represent a big opportunity for you. The number of new home buyers may be even larger if you sell homes in states like Georgia, North Carolina, or Tennessee.

• The Hispanic population skews younger than the rest of the population. The media age of Latinos in the U.S. is 27.6, compared to 36.6 for the total population. As a marketer, reaching out to these consumers will help develop your brand develop long-term relationships. When it comes to brand loyalty and Hispanic consumers, it is important to understand that Hispanics have very high brand loyalty during the initial stages of acculturation.

• Hispanic-owned businesses grew by 31% between 1997 and 2002, and they generated $222 billion in revenue during that period. This is triple the national average. Don’t forget these entrepreneurs when marketing your business services. Do some research to learn if your competitors are addressing Hispanic business owners. You may find that the door is wide open for your business.

Imagine how will the increase in the Hispanic population could affect your business. What are you waiting for?